Sony’s Vision Presenter will also be demonstrated in the company’s booth. Sony will showcase the 4K monitors it displayed last year, along with a 30-inch 4K OLED prototype. “This year we actually are implementing it, “said Shapiro, “and we have our first proof of concept customer with the Golf Channel.” One piece of technology in the Sony booth that will not only be must-see but can’t-miss, because of its size, is an 8K projection system that takes the output of two, side-by-side Sony 4K projectors and stitches them together, using edge blending, into a seamless, very wide screen.Īnother product that has gone from a technology demonstration last year to a deliverable product now is Sony’s Optical Disc Archive System for video storage. Existing MVS-7000X and MVS-8000X HD-capable switchers can be upgraded to 4K. Sony’s high-end MVS production switchers have also been given 4K video switching capabilities in the MVS-X series.
We’ve made enhancements and upgrades to the F65, which was introduced several years ago, and the F55 and F5 introduced last year.” “What we’ve heard from customers,” he said, “is that rather than introduce new cameras every year, they’d like to see us introduce upgrades to the existing cameras, which is what we’re doing. “We also have 4K flat-panel displays, projectors, and switchers that are 4K capable,” said Shapiro.Īll of that said, Sony won’t be introducing any new cameras at this NAB. Sony’s solutions for 4K don’t end at acquisition equipment. Depending on the application and budget, we have a 4K answer for you.” “So we’ve got 4K acquisition solutions at price-points for virtually every application and budget. “We’ve got 4K acquisition products and solutions starting well under $10,000, going up to the F55 at about $35,000 and the F65 at $85,000” Shapiro said. He pointed out the progress the company’s made to flesh out a 4K product line for every application.
“Essentially 4K for everything and beyond.” “We’re talking about 4K for 2K productions, 4K for 4K productions,” said Alec Shapiro, president of Sony Professional Solutions. LAS VEGAS-Sony’s 2014 NAB Show exhibition can be thought of as full speed ahead with 4K.
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